1974First ibis Hotel – in Bordeaux
1977Opening of Novotel Morumbi
1983Accor name appears with its first logo
1985Creation of Académie Accor in France
1989Creation of the Formule 1 economy hotel in France
1990Accor’s entry into the luxury segment with the acquisition of Quatro Rodas/Sofitel chain
1994Roland de Bonadona takes over Accor
1997Accor’s logo gains new format
1999First ibis Hotel established in São Paulo – introducing the concept of budget hotels in Brazil.
2001Opening of Formule 1 Paraíso in São Paulo
2003Execution of commitment between Accor and the United Nations Global Compact
2006Mercure brand absorbs Parthenon brand
2008Launch of A\Club, first version of Accor's loyalty program
2009Launch of the Plant for the Planet Project
2011Launch of Planet 21 – Accor's new sustainable development program
2011Opening of the first Pullman Hotel in Brazil.
2012Creation of the ibis brands, ibis styles and ibis budget
2012Accor acquires Grupo Posadas in Brazil
2013Sébastien Bazin is appointed Chairman and CEO of Accor
2014Opening of the first ibis Style in Brazil
2015Accor acquires Fastbooking
2015New Accor logo bringing the TAG FeelWelcome with a bernarche.
2015Patrick Mendes is appointed CEO of Accor in South America, replacing Roland de Bonadona
2016Acquisition of the Fairmont brand
2016Acquisition of the Raffles brand
2016Acquisition of the Swissôtel brand
2017Accor announces that it will take over the management of 21 hotels of Brazil Hospitality Group.
2017Accoracquires a 50-percent stake in the share capital of Orient Express
02/2018Accor initiates sale of majority stake in Accor Invest
04/2018Accor acquires 50% stake in Mantis Group, a South African hotel chain
05/2018Ibis brands celebrate 200 hotels in South America
08/2018Novotel Golf & Resort opens in Itu, State of São Paulo
10/2018Accor reaches the mark of 300 hotels in Brazil with the opening of Novotel Curitiba
12/2018Accor acquires Mövenpick
Accor acquires AttonHoteles
Accor acquires Adoria
12/2018Accor launches hostel brand in South America (Largo do Boticário – Rio de Janeiro
02/2019ALL (Accor Live Limitless), Accor's new lifestyle loyalty program becomes the principal partner and official jersey sponsor of Paris Saint-German Football Club.
03/2019Accor changes its visual identity.New logo without the word Hotels.
11/2019Accor and Alibaba Group sign strategic partnership
11/2019Opening of Fairmont, in Copacabana, Rio
12/2019Launch of the ALL program in the region
10/2020From the UK, Thomas Dubaere replaces Patrick Mendes as new CEO of Accor South America
08/2021First Novotel in Bolivia opens its doors in Santa Cruz.
11/2021Accor opens its first MGallery hotel in Uruguay.
04/2022Announcement of the first Tribe Brand Hotel in South America – in Belo Horizonte (Opening Forecast: 1st half of 2023)
07/2022JO&JOE Rio de Janeiro is inaugurated in Largo do Boticário and JO&JOE Medellín, in Colombia.